Privacy Policy

Velour Studio ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to velourthelabel.com and related services.

1. Information We Collect

• Account & order info: name, email, shipping & billing address, phone number, order history.
• Payment info: processed by our payment provider; we receive a token and the last four digits, never the full card number.
• Usage data: pages viewed, items added to cart or wishlist, device, browser, IP address, and approximate location.
• Communications: messages you send to support and your preferences for marketing emails or restock alerts.

2. How We Use Your Information

• To process orders, payments, shipping, returns, and customer support.
• To send transactional emails (receipts, shipping updates, restock alerts you opt into).
• To send marketing emails — only if you opt in. You can unsubscribe at any time.
• To improve the Site, prevent fraud, and comply with legal obligations.

3. How We Share Information

We do not sell your personal information. We share it only with:

• Service providers that help us run the business (hosting, payments, shipping carriers, email delivery, analytics) under contracts that require confidentiality.
• Authorities when required by law, court order, or to protect rights and safety.
• A successor entity in connection with a merger, acquisition, or sale of assets.

4. Cookies & Tracking

We use cookies and similar technologies to keep you signed in, remember your cart, and understand how the Site is used. See our Cookie Policy for details and how to manage them.

5. Data Retention

We keep personal information only as long as necessary to provide the services, comply with legal and tax obligations, resolve disputes, and enforce our agreements.

6. Security

We use industry-standard safeguards including encryption in transit (HTTPS), access controls, and reputable infrastructure providers. No system is 100% secure, so we cannot guarantee absolute security.

7. Your Rights

Depending on where you live, you may have the right to:

• Access, correct, or delete the personal information we hold about you.
• Opt out of marketing communications at any time.
• Request portability of your information.
• Lodge a complaint with your local data protection authority.

California residents (CCPA/CPRA): you have the right to know what we collect, delete it, correct it, and opt out of "sale" or "sharing" of personal information. We do not sell personal information. To exercise any right, email our contact form. We will not discriminate against you for exercising your rights.

8. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

9. International Transfers

We are based in California, USA. If you access the Site from outside the U.S., your information will be processed in the U.S. under applicable safeguards.

10. Changes to This Policy

We may update this Policy from time to time. The "Last updated" date at the top reflects the most recent revision.

11. Contact

For privacy questions or requests, email our contact form.